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You might have noticed that video is everywhere. Wherever you look, people are streaming their favorite shows, movies, and YouTube clips. While we used to sit in front of televisions to get the latest news, watch sports, or see famous personalities, now we are as likely to do it on a computer screen or even a smartphone.

While most of the business owners and executives we meet with are using and seeing online video in their day-to-day lives, some fail to appreciate the impact it can have on their companies. With that in mind, today we want to share some simple business-related insights and observations that can be drawn from the growth of streaming video in our lives… 

You Can Use Video to Market and Sell to Customers

There are two reasons you are seeing video everywhere. The first has to do with the fact that production costs (including cameras, studio space, and editing software) have come way down. The second involves faster web connection speeds throughout Southern California and most of North America.

The combination of these trends means it’s more affordable to produce videos than ever before, and easier to share them with prospects and customers. Knowing that, why wouldn’t you tell your story with clips that are impactful and easy to distribute? 

Videoconferencing is In as a Way to Meet and Interview

If you need to attend a meeting, conduct a consultant session, or meet with potential recruits, doing so through a streaming video connection can be an easy and cost-effective way to get things done. It’s certainly going to take a lot less time and money than getting together in person. 

There are still going to be occasions where it makes sense to meet face-to-face, of course. In many cases, however, it makes sense to skip traffic, weather, and other delays and just meet with contacts online. 

Video Training Can Be a Great Idea, Too

In the same way, video training modules can be a huge boost for your company. Whether your onboarding new employees or simply sharing fresh skills with your team, why wouldn’t you want to give them clear and effective educational tools that can be used again and again?

Not only have psychologists shown that video can be more engaging and memorable than other learning formats, but it’s also a way many new hires are already comfortable learning.

You May Need to Keep a Closer Eye on Employees 

The one downside of having streaming video everywhere is that your employees might not be 100% focused on their work when they should be. Having clips available through phones and tablets creates a huge potential for distraction in an office or other professional environment.

There are a number of ways to deal with this issue, including real-time bandwidth monitoring to an IT helpdesk. Talk to us about the challenges you’re facing and we’ll show you how we can help.

Looking to Stay Ahead of the Business Tech Curve?

If you’re looking for top-notch business IT care and want to work with a friendly and reliable team, we are here to help. Contact our Los Angeles-based team today to schedule a free consultation and learn more about what we can do to make your business run more smoothly and profitably.

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